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We revitalise luxury through unique, immersive experiences that honour the art of craftsmanship. We aim to enrich lives with beauty and knowledge, celebrating the world’s finest artisans and inspiring a new era of discerning elegance.
The French have an innate ability to build luxury brands that go beyond aspirational images. They touch the heart at an early age and continue to define a way of living that transcends age, nationality, race and income.
Mastering the communication of luxury through cultural relevance and a sense of privilege and pride that transcend notions of an ancient regime.
Understanding that luxury is not the result of a single brand – it is the culmination of good taste as inspired by castles, cuisine, design, culture in the broadest sense and the latest in new technology.
Good taste is not a democratic human attribute. It requires curation and appreciation of quality in order to be understood.
On the other hand, democratic luxury presents an opportunity; feeds increased demand for a consolidation of prestige brands, and both directly and indirectly broadens distribution – made possible through the creation of a new, expanded elite.